Most nonprofits struggle to retain donors because:
You’re understaffed.
You don’t have time to write.
You don’t know what to say.
You’re unsure how often to communicate.
Donors drift away not because they don’t care — but because they don’t hear from you.
This $25 kit gives you a full year of meaningful donor touchpoints — without the overwhelm.
A 14-page visual guide showing exactly when to reach out and how to communicate:
Thank
Update
Impact
Invite
Ask
Includes a fully mapped Sample Annual Communication Calendar so you never wonder what to send or when.
PDF packet, Includes:
2 Welcome & Thank You Emails
3 Impact Story Updates
2 Gratitude Touchpoints
1 Year-End Appeal
1 Event Invitation
1 Donor Anniversary Message
2 Lapsed Donor “We Miss You” Emails
Each template includes:
Copy already written for you
Personalization tips
A “why this works” explanation so you learn the strategy behind the words
You’ll learn:
The psychology of donor-centered writing.
How to lead with emotion (not information).
The “3-Line Gratitude Close” that increases response rates.
Before-and-after examples.
This small guide alone is worth more than $25.
A ready-to-use form with prompts such as:
“Describe a turning point moment.”
“What changed because of donor support?”
“What would have happened without this program?”
Perfect for interviewing clients, volunteers, or staff.
Track donor touchpoints with a simple, color-coded system:
View which donors haven’t been contacted in 30/60/90 days
Track communication type & date
Use recurring reminders
Includes pre-filled sample data for quick understanding
Plan your upcoming:
Letter
Impact story
Touchpoint theme
A powerful companion to your Retention Tracker. This planner turns good intentions into a clear, repeatable system.
Donors don’t stay because you ask more — they stay because they feel appreciated, informed, and emotionally connected to your mission. This kit gives you the exact communication cadence and templates to make that connection automatic.
Total Value: $100
Today’s Price: Just $25
